Gina Rinehart makes inroads into British beef market with Australia-UK free trade deal
Australian billionaire businesswoman Gina Rinehart, through Hancock Agriculture, has seized the opportunity presented by the recently signed Australia-UK free trade deal to enter the British beef market. Rinehart introduced her premium beef products, including the renowned wagyu product called 2GR, from Hancock Agriculture and three new high-quality meats from S. Kidman farms. Emphasising the welfare of the animals, the superior quality, and the detailed provenance of the meat, Rinehart showcased her offerings to a diverse audience consisting of distributors, top chefs, butchers, high-end department stores, and Australian diplomats at the prestigious Meat and Wine Co restaurant in Mayfair.