An exciting launch event for Hancock Agriculture was held in Perth on the 21st of June, with both 2GR and Bannister Downs Dairy introducing some products to the public for the first time.
The events guest speakers included, the Lord Mayor, Basil Zempilas, with a live crossover to the brand ambassador, Kyle Chalmers, the hon Adam Giles, CEO of Hancock Agriculture, the CEO of Wesfarmers and chairman of Rowing Australia, Rob Scott, and the executive chair of the Hancock group, Gina Rinehart. The anthem was sung by Alana, and many of the guests danced to “simply the best’.
Hancock Agriculture’s 2GR brand started in 2017 with an aim to establish a full blood wagyu herd on the East coast of Australia, and now, the brand is thought to have one of, if not the biggest and next, full blood herds in the world, consistently marbling into the 9+ sphere.
Continuing on from their award winning beef products, two new small good products were introduced to their range – 2GR Pastrami and Bresaola.
The 2GR Pastrami uses 9+ wagyu brisket with a brine made of salt, curing sugar, sugar and pickling spices which the meat is soaked in for 5-7 days. After the drying and dehydration phase, the meat is left with a fine, soft texture, and then cut into blocks before salt rub is applied, before being smoked and packaged in their 2GR sleeve. The 2GR 9+ marbled briskets produced the most decadent high quality pastrami on the market.
Next up, the new 2GR Bresaola was introduced, which is made from specific cuts of the famous 2GR wagyu. Soaked overnight in red wine and then rubbed with coarse sea salt, juniper berries and spices, the product is individually wrapped, netted, and cured for 5-7 days then dried. The result is a bresaola with a melt in your mouth creamy texture, deep cherry red colour and wagyu flavour.
To purchase these new products, please visit: https://www.hancockagriculture.com.au/2gr-premium-fullblood-wagyu/ or email sales@2ghrprimeaustralianbeef.com.au
Next up, Banister Downs Dairy (BDD), Hancock Prospecting’s dairy partner, excitedly shared an early preview of some of their new products in their range.
Listening to feedback from customers, BDD announced their new Lactose Free milk, , which has been processed naturally to break down the lactose sugars and make the milk comfortable to digest or anyone with a lactose sensitivity. This will be available in their 745ml glass bottle, and to complete their glass bottle range, will also have their Award Winning Farm Fresh Milk available in the 745ml glass bottle.
Additionally, BDD announced the inclusion of a 2L bottle which will have their famous Farm Fresh and All Lite Milks available in. This new bottle is made from 100% recycled plastics and will be the first 2L milk bottle in Australia made from 100% recycled plastics.
And to end the evening, a special BDD book was launched – Letters to Bannister Downs, and then Some – a collection of a range of wonderful letters, articles, awards and contributions that BDD have gathered over the years.
For further detail on Bannister Downs Dairy and where to purchase, please visit:
https://bannisterdowns.com.au/
